Professor Peter John and I ran a seminar at the Department for Communities and Local Government on how local authorities and other public bodies can use Randomised Controlled Trials (RCTs) and ‘nudges’ to improve outcomes.
Our presentation (below) introduces what RCTs are, how you can use them and the key steps to designing your own RCT. It also covers the most effective ‘nudges’ that can be used to encourage behaviour change and gives some examples of experiments that have successfully (and not so successfully) been used.
You can find more on Peter’s considerable work on using nudges and RCTs to increase volunteering, recycling, civic engagement and a host of other policy areas here.
And if you’d like to know more about the work we’re doing to support the use of RCTs and nudges in local government and the public sector, please get in touch.